Hey Digital is a specialized marketing agency focused exclusively on B2B SaaS companies. Their core promise is to help SaaS brands with strong product-market fit drive high-quality signups and demos through paid marketing, creative ad production, and conversion-focused landing pages. Founded in 2018, the agency has grown to a team of 30+ and boasts a portfolio of over 75 SaaS clients, including well-known brands like Posthog, Hotjar, Pitch, and Wiza.
Their approach centers on a rigorous testing and experimentation framework, transparent reporting, and fast, scalable creative production—delivered through flexible, no-contract subscriptions.
Pros
- Deep SaaS Specialization - Hey Digital is laser-focused on the SaaS industry, which means their strategies, creatives, and campaigns are tailored specifically for the unique needs and buying cycles of SaaS businesses. This level of specialization is rare and valuable for B2B SaaS marketers.
- Flexible, Scalable Creative Services - The agency offers a flat-rate, cancel-anytime subscription model for ad creative production. This allows SaaS companies to quickly scale up or down their creative output without the typical agency overhead or long-term contracts. Their process is streamlined with a client portal for easy requests, feedback, and project tracking.
- Transparent Results and Data-Driven Approach - Hey Digital emphasizes hard data and clear reporting, making it easy for marketing teams to demonstrate ROI to internal stakeholders. Their testing framework is personalized for each client, ensuring ongoing optimization rather than relying on cookie-cutter campaigns.
Cons
- Narrow Focus May Not Suit Non-SaaS Brands - If your business isn’t a SaaS company, Hey Digital’s expertise and processes may not translate as effectively, limiting their relevance outside this niche.
- Subscription Model May Not Fit All Budgets - While the flat-rate, cancel-anytime model is flexible, some smaller SaaS startups or those with fluctuating budgets might find it difficult to justify ongoing subscription costs if their creative needs are sporadic.
- Limited Organic/SEO Services - The agency’s primary focus is on paid media, ad creative, and landing page optimization. Companies seeking comprehensive organic growth or deep SEO expertise may need to supplement with additional partners.
Final Thoughts
Hey Digital stands out as a top-tier agency for B2B SaaS companies looking to accelerate pipeline growth through paid marketing and conversion-focused creative. Their SaaS-specific expertise, scalable creative services, and commitment to transparency make them a reliable partner for marketing leaders who need both speed and results.
The agency’s client list and case studies demonstrate a proven track record with high-growth SaaS brands. If you’re a SaaS marketer seeking an agile, data-driven agency that understands your space inside and out, Hey Digital is an easy recommendation.
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