Webs (www.webs.nl/en) is one of Europe’s leading HubSpot Elite Partner agencies, specializing in B2B SaaS and industrial companies that want to unlock growth through digital transformation. Based in the Netherlands, Webs is now part of a 150-person European HubSpot platform group, following a merger with Invise (Sweden) and Trialta (Germany).
This move has created a powerhouse consultancy for HubSpot CRM, inbound marketing, sales enablement, and data-driven business optimization. Webs positions itself as the go-to partner for organizations aiming to maximize the value of their HubSpot investment through strategic consulting, seamless migrations, and ongoing managed services.
Pros
- Unmatched HubSpot Expertise & Elite Status - As a HubSpot Elite Partner, Webs is in the top 1% of HubSpot agencies globally. This tier is reserved for agencies with a proven track record, deep platform knowledge, and significant client success stories. Their merger into a larger European group only strengthens their ability to deliver at scale.
- Comprehensive, Data-Driven Approach - Webs stands out for its strategic, data-driven methodology. They don’t just implement HubSpot—they help clients map out the entire commercial process, from CRM and sales optimization to marketing automation and customer success. Their focus is on maximizing EBITDA, not just vanity metrics.
- Robust Case Study Portfolio & Industry Focus - The agency showcases an impressive range of B2B SaaS and manufacturing client stories, from global enterprises to ambitious scale-ups. Their case studies demonstrate technical depth (complex migrations, integrations, customizations), but also business impact—improved lead generation, sales efficiency, and measurable growth.
Cons
- Premium Positioning Means Premium Pricing - Webs targets mid-market and enterprise clients ready to invest in digital transformation. If you’re a small business looking for basic HubSpot setup, their services may be overkill or outside your budget.
- Narrow Technology Focus - The agency’s expertise is centered almost exclusively on HubSpot and its ecosystem. If you’re looking for a multi-platform agency (Salesforce, Marketo, etc.), or want a more agnostic tech stack consultancy, Webs may not be the best fit.
- Potential for “Big Agency” Feel - With the recent merger, some clients could worry about becoming “just another account” in a large organization. However, Webs still emphasizes personal relationships and local expertise, but it’s something to consider if you value boutique agency intimacy.
Final Thoughts
Webs makes my list of recommended agencies in the B2B SaaS space for several reasons. Their HubSpot Elite status is more than a badge—it’s a sign of real, measurable client success and deep platform mastery. The merger with Invise and Trialta gives them unmatched scale and European reach, which is rare among HubSpot partners. Their focus on data, process, and commercial outcomes (not just “pretty marketing”) is exactly what ambitious SaaS and industrial B2B firms need.
If you want a strategic partner to help you get the most out of HubSpot—whether that’s a complex migration, CRM customization, or a full-funnel digital transformation—Webs should absolutely be on your shortlist. If you’re looking for a low-cost, one-off project or a multi-platform agency, you may want to look elsewhere. But for serious B2B growth on HubSpot, Webs sets the benchmark.
