Powered By Search

Powered by Search is a specialist B2B SaaS marketing agency that partners with over 100 SaaS brands, primarily those with annual recurring revenue (ARR) between $10M and $100M+. The agency is headquartered in Toronto but operates with a distributed, remote-first team across North America, Europe, and Asia Pacific.

Their expertise centers on demand generation, SEO, paid advertising, content marketing, and RevOps, all tailored specifically for B2B SaaS companies. Their client roster includes high-profile names like TouchBistro, VMware, Fortra, and Varonis, and they are known for their Predictable Growth™ methodology, which aims to create sustainable, scalable revenue pipelines for SaaS companies with complex sales cycles.

Pros

• B2B SaaS Specialization: Powered by Search focuses exclusively on B2B SaaS, meaning their strategies and tactics are highly relevant for software companies with long sales cycles, high ACV, and complex buyer committees.
• Direct Expert Access: Clients work directly with experienced consultants rather than account managers, resulting in faster, deeper engagements and more actionable, pragmatic guidance.
• Comprehensive Demand Generation: The agency offers a holistic suite of services—including SEO, PPC, content marketing, ABM, and RevOps—ensuring alignment across the entire marketing funnel for predictable, measurable growth.

Cons

• Premium Pricing: With hourly rates ranging from $200–$300 and a minimum project size of $5,000, the agency is best suited for established SaaS companies rather than startups or smaller businesses.
• Narrow Industry Focus: Their exclusive focus on B2B SaaS means companies outside this niche will not benefit from their specialized expertise.‍
• Remote-First Model: While global coverage is a strength, some clients may prefer in-person collaboration or local presence, which may be limited due to their remote-first structure.

Final Thoughts

Powered by Search consistently makes my list of recommended agencies for B2B SaaS because they combine deep industry specialization with a proven, holistic approach to demand generation. Their direct-to-expert model eliminates agency bottlenecks and delivers pragmatic, actionable strategies that are rooted in real-world SaaS marketing operations.

If you’re a B2B SaaS company looking for a partner that understands the nuances of long sales cycles, high-value deals, and the need for predictable, scalable growth, Powered by Search stands out as a top choice. Their track record with complex SaaS sales motions, high-profile clients, and integrated service offerings makes them a leader in the B2B SaaS marketing agency space.