Iceberg RevOps

Iceberg RevOps is a specialized revenue operations (RevOps) agency headquartered in Austin, Texas, founded in 2018. The agency focuses on helping early-stage and small businesses optimize their sales and marketing operations to drive growth.

Iceberg offers a comprehensive suite of RevOps solutions, including CRM implementation and optimization, automating manual sales processes, tracking key business metrics, and integrating new tools into tech stacks. Their approach is hands-on, combining strategic consulting with technical execution, and they offer flexible, month-to-month contracts that make their services accessible to growing companies.

Pros

• Deep Specialization in RevOps for Small Businesses: Iceberg’s narrow focus on sales and marketing operations for early-stage companies means they bring significant expertise to startups and small businesses looking to build or scale their revenue engines without the overhead of hiring a full-time VP of Sales.
• Flexible Engagement Model: The agency’s month-to-month contracts allow clients to scale services up or down as needed, minimizing long-term risk and making it easier for growing companies to access expert RevOps support without a major commitment.
• Certified HubSpot Partner & Tool Agnostic: Iceberg is a certified HubSpot partner and works across multiple CRM platforms, including Salesforce and custom solutions, ensuring they can tailor their approach to each client’s tech stack and business needs.

Cons

• Limited Focus May Not Suit Larger Enterprises: While their specialization is a strength for startups, larger or more mature companies may outgrow Iceberg’s core offerings or require more complex, enterprise-level solutions.
• Smaller Team Size: With an 11-50 person team, Iceberg may not be able to support extremely high-volume or multi-region projects that require extensive manpower or 24/7 support.
• Less Publicly Available Case Study Detail: While client testimonials are positive, there is limited depth of publicly available case studies or detailed client success stories on their website, which may make it harder for prospects to evaluate fit for highly specific needs.

Final Thoughts

Iceberg RevOps stands out as a recommended agency in the B2B SaaS space due to its laser focus on early-stage growth, deep expertise in revenue operations, and flexible service model.

Their ability to combine strategic guidance with technical execution makes them ideal for startups and small businesses that need to build scalable sales and marketing operations without the risk and cost of hiring full-time leadership. Their tool-agnostic approach, HubSpot certification, and proven results in CRM and process optimization make them a strong choice for B2B SaaS companies looking to unlock growth through operational excellence.