Ledger Bennett

Ledger Bennett is a global B2B marketing agency specialising in full-service, omni-channel demand generation and talent solutions for modern B2B revenue teams. Founded in 1985, the agency has grown to serve clients worldwide, with offices across North America, Latin America, APAC, and EMEA. In 2024, Ledger Bennett joined the Havas Media Network, expanding its capabilities and reach.

The agency focuses on revenue creation throughout the customer lifecycle, blending strategy, creative, and performance optimisation to drive measurable business results, particularly for enterprise clients in sectors like SaaS, heavy industry, and professional services.

Pros

• Deep B2B Expertise and Global Reach - Ledger Bennett has decades of experience in B2B marketing, serving diverse sectors and large enterprise clients across multiple continents. Their ability to deliver globally is a clear strength for SaaS companies looking to scale internationally.
• Full-Customer Lifecycle Focus - The agency goes beyond lead generation, emphasising strategies that nurture customer relationships post-sale, aiming for "Forever Customers." This approach maximises customer lifetime value and supports sustainable, repeatable revenue growth.
• Flexible Engagement Models - Ledger Bennett offers both traditional full-service agency solutions and a "Fluid Talent" model, embedding talent directly within client teams. This flexibility allows clients to scale resources as needed and ensures seamless integration with internal marketing operations.

Cons

• Potential for Higher Cost - As a global agency with a strong enterprise focus, Ledger Bennett may be less accessible to smaller SaaS startups or those with limited budgets.
• Complexity of Offerings - With a broad suite of services and a focus on large-scale, omni-channel campaigns, some clients may find the agency’s approach overwhelming or more complex than needed for straightforward projects.
• Less Emphasis on Niche or Early-Stage SaaS - While Ledger Bennett excels with enterprise and established SaaS brands, their positioning and case studies suggest less direct experience with early-stage, bootstrapped, or highly niche SaaS products.

Final Thoughts

Ledger Bennett makes our list of recommended agencies for B2B SaaS companies because of their deep sector expertise, proven ability to drive revenue across the entire customer journey, and flexible engagement models that suit both large-scale and embedded marketing needs. Their recent integration into the Havas Media Network only strengthens their global capabilities and resource pool.

If you’re a SaaS brand seeking a strategic partner to scale demand generation, optimise customer lifetime value, and integrate advanced technologies like AI and ABM, Ledger Bennett is a top-tier choice. Their focus on measurable outcomes and continuous improvement aligns well with the growth ambitions of leading SaaS companies.