Analytics

We discuss marketing and web analytics for B2B SaaS companies.

Latest blog articles

Some of the latest articles we have written on the subject.

Stay Ahead in SaaS: A Complete Guide to Using Competitors.app

How to exclude internal traffic in GA4

How to Build Audiences in GA4

A REGEXMATCH Formula for Keyword Research Analysis

Tracking HubSpot Form Submissions in Google Analytics

A B2B KPI Tracker Template

A Guide to B2B SaaS Marketing Metrics & KPIs

Google Analytics for B2B Marketing