This handy spreadsheet can be used for monthly marketing reporting and KPI tracking. It covers the primary metrics B2B SaaS digital marketers should be reviewing each month. You can take a copy and customize it as needed. We’ve also included some helpful charts.
We've also included some handy graphs into the spreadsheet. These can be used to measure growth and the scale of your marketing operations as well as keeping track of the efficiency of your marketing efforts by monitoring conversion rates
This streamlined Google Sheet is built to track your weekly digital marketing performance, capturing core KPIs such as overall spend, cost per lead (CPL), and the percentage of qualified leads. You’ll also find detailed channel-by-channel insights, including LinkedIn and Google Ads data, making it easy to gauge effectiveness and optimize your campaigns.
Monthly reporting is an important part of working in SaaS marketing. Our simple template includes some of the most common and useful metrics to track such as number of MQLs generated, % of leads that MQLs and Cost Per Lead + more.
One of the most important parts of reporting on marketing metrics is keeping track of the amount of money you are spending on paid advertising and monitoring the ROI of your ads.
We've collated lists and directories of the best B2B SaaS marketing consultants, agencies and experts. Use our lists to shortlist your supplier of choice for your next marketing strategy.
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